Communication

Department of Communication & Media of the ZPDB

Effective and well-planned communication is required for the successful achievement of the Zanzibar Presidential Delivery Bureau’s (ZPDB) desired results to be achieved. This Communication Plan contributes to the project’s overall goals as well as the ZPDB’s internal and external communication requirements. Effective and strategic communication can assist delivery. Convincing people of the need for reform and creating coalitions of supporters to make change happen are all ways in which strategic communications can support day-to-day delivery.

To best achieve the ZPDB’s goals, both external and internal communication is necessary to build a sharing environment where knowledge dissemination is frequent and timely. This will be incorporated into the PDB’s brand image and consistently portrayed across all aspects of the project. The ZPDB brand has at its essence a positive, innovative, inspiring and results oriented style.

To support and demonstrate this innovative and visionary image, media houses, communication tools and mediums such as social networks, viral email campaigns, events and off-line activities etc. are employed.

The Communication strategy of the ZPDB outlines the communication plan and activities and timelines needed to achieve the ZPDB’s communication objectives.

Objectives of the Communication of the department

ZPDB has identified the following five key communication objectives:

• Inform citizens and external stakeholders in Zanzibar about the existence of the ZPDB.
• Ensure the public and key stakeholders (domestic and foreign) are aware of His Excellency, the President of Zanzibar’s vision and feel confidence in the plan to deliver it
• Effective and timely communication of results to His Excellency, the President of Zanzibar and Chairman of the Revolutionary Council, Dr. Hussein Ali Mwinyi, and support efforts of the PDB to bring these results to broader public attention.
• Develop an appropriate, recognizable and consistent brand image for the ZPDB.
• Implement and maintain a timely and easy-to-use communication processes that keeps PDB stakeholders and partners informed and knowledgeable about the ZPDB’s activities and results.
• The purpose of communications is also to understand what the public is saying or thinking through the media and bringing this perspective to the President to keep him informed as well as provide input into the policy decision making.